The business
High Tide Inspections is a locally owned home inspection company based in St. Augustine, Florida, led by owner and chief inspector William Knight. The company is InterNACHI certified, Florida licensed and insured, and carries wind mitigation, roof and 4-point certifications.
The service list runs well past a standard home inspection: wind mitigation, 4-point, condo, roof, crawl space, foundation, new construction and home warranty inspections.
Three questions, in order
A buyer under contract is not comparing philosophies. They are resolving three things, fast:
- Do you actually cover the town the house is in?
- Do you do the specific inspection my lender or insurer is asking for?
- Can you get there inside my window, and what does it cost?
A site that makes any of those hard to answer loses the booking to one that does not. Every significant structural decision in this build follows from that.
How the site answers them
- Service-area pages for the towns the company actually covers, so the coverage question is answered by the page the visitor lands on rather than by a map they have to interpret.
- A page per inspection type, because “wind mitigation” and “4-point” are searched by name — usually by someone whose insurer just used those exact words at them.
- A free estimate flow as the primary conversion path, rather than a generic contact form.
- Guides and an answers section targeting the question-shaped searches that come before the booking: what an inspection includes, what it does not, what happens next.
The sample report
The build includes a sample report page, and it is probably the most quietly valuable page on the site. Most people buying a home inspection have never seen one. They do not know whether they are getting two pages or forty, photographs or prose. Showing the artefact removes a real hesitation that no amount of adjectives on a services page will shift.
Saying what is not included
There is a page explaining that the inspection is visual and non-invasive — that walls do not get opened, flooring does not come up, equipment is not dismantled and stored belongings are not moved. Publishing the limits of the service ahead of time sets expectations before money changes hands, and it is the kind of page that gets cited back when a conversation gets difficult.
Built on Next.js
Unlike several of the other sites in this portfolio, this one is a Next.js application. The service-area and guide pages come from shared templates with per-page content, which keeps a growing library consistent without re-cutting markup by hand each time a town or a guide gets added.
See it live
The finished site is at hightideinspections.com. Everything described above is visible on the live build — go and use it.
More of our work is on the projects page.