✦ Generative Engine Optimization
Get Cited by AI Search
Your customers are asking ChatGPT, Perplexity, and Google AI Overviews who to hire. Generative engine optimization makes sure the answer includes you.
Capabilities
Visibility inside the answers, not just the results
A structured program for earning brand mentions and citations across every major AI platform.
AI Visibility Audit
We run your real buyer questions through ChatGPT, Perplexity, Gemini, Copilot, and AI Overviews to document exactly how each one describes you — and who it recommends instead.
Citation-Worthy Content
Original data, clear definitions, named expertise, and direct factual answers — the kind of writing language models quote instead of paraphrasing away.
Entity & Knowledge Graph Signals
Consistent naming, services, and location data across the web, plus the authoritative About and team pages that tell AI systems exactly who you are.
Structured Data for AI
Organization, Service, Product, Article, and FAQ schema that hands machines unambiguous facts rather than making them guess from your marketing copy.
Source Seeding & Off-Site Presence
We map which review sites, directories, and industry roundups your category’s AI answers actually cite — then get you accurately represented on them.
AI Share-of-Voice Tracking
Monthly prompt-level monitoring across platforms so you can see mentions, sentiment, and competitive position move over time.
The search box is becoming an answer box
More and more buying research now starts in an AI assistant. Someone asks ChatGPT which Shopify agency to hire, asks Perplexity to compare CRM platforms, or sees a Google AI Overview and never scrolls to the links underneath. In every one of those moments a handful of brands get named and everyone else is invisible.
Generative engine optimization is how you become one of the brands that gets named. It isn’t a trick or a prompt hack — it’s making your business legible to systems that read the whole web and decide, in a sentence or two, who to recommend. That means unambiguous facts, consistent entity signals, structured data, and a credible presence on the third-party sources these models actually pull from.
How we approach it
- Baseline first. We run a defined set of buyer-intent prompts across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews to see exactly how you’re described today — and who’s being recommended instead of you.
- Fix the facts. Inconsistent names, addresses, service descriptions, and claims across your site and the wider web make you unreliable to a model. We reconcile them into one clear, verifiable story.
- Make content citable. Models favor specific, attributable statements — original data, clear definitions, named expertise, and direct answers — over marketing language. We restructure your content accordingly.
- Build the entity. Organization and Person schema, an authoritative About page, consistent profiles, and knowledge graph signals that connect your brand to the topics you want to own.
- Seed the sources. AI answers lean on review platforms, directories, industry roundups, and community discussion. We identify which ones your category’s answers actually cite and get you properly represented there.
- Track and iterate. Monthly prompt-level monitoring so you can see AI share of voice move, not just hope it does.
Who this is for
- Considered-purchase businesses — agencies, professional services, B2B, and high-ticket products people research before buying.
- Brands losing traffic to AI Overviews that still rank well but are watching clicks fall.
- Newer companies that can’t outspend incumbents on links but can absolutely out-structure them.
- Anyone being described wrongly by AI — outdated services, wrong location, or confusion with a similarly named company.
What you can expect
An AI visibility audit with real prompt transcripts showing how each major platform talks about you and your competitors, a prioritized action plan, and hands-on implementation. Then monthly tracking so you can watch your share of AI answers grow — a channel most of your competitors haven’t started working on yet.
Works Best Together
Pair GEO with the rest of your search stack
SEO
Search Engine Optimization
The technical and content foundation AI systems read from. Strong SEO makes every GEO effort land harder.
Learn more →AEO
Answer Engine Optimization
Wins featured snippets, People Also Ask, and voice results — the same answer-first structure that AI models prefer to quote.
Learn more →AI
AI Consulting
Beyond visibility — custom chatbots, workflow automation, and AI systems that do real work inside your business.
Learn more →FAQ
Questions about this service
Generative engine optimization, or GEO, is the practice of getting your brand recommended and cited inside AI-generated answers — ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, and Google AI Overviews. Instead of competing for a ranking position, you’re competing to be the source the model trusts and names.
It shares a foundation but the target is different. SEO optimizes for a ranked list of links; GEO optimizes for being the cited source inside a synthesized answer. That means clear factual statements, strong entity signals, structured data, and a credible off-site footprint matter more than keyword density or raw backlink volume.
Yes. We track a defined set of buyer-intent prompts across the major AI platforms and record how often your brand appears, how it’s described, which sources get cited, and how you compare to competitors. That gives you a share-of-voice baseline and a trend line month over month.
A growing share of research never reaches a traditional results page — people ask an AI assistant and act on the answer. If your competitor is the brand that gets named in that answer and you aren’t, you never enter the consideration set, no matter where you rank on Google.
Usually, yes. AI systems lean heavily on content they can crawl, parse, and corroborate, so a technically sound, well-structured site makes GEO far more effective. In practice we run them together — most of the technical groundwork serves both.
Want to know what AI says about your business?
Book a free consultation and we’ll run your brand through the major AI platforms and show you the transcripts — including what your competitors are getting credit for.
Get Your Free AI Visibility Check