✦ Wholesale Ecommerce
Shopify Wholesale Website Development
Wholesale buyers are not retail shoppers. They order the same things repeatedly, in volume, against agreed pricing and terms — and a storefront designed for browsing gets in their way. We build wholesale experiences around how trade customers actually buy.
Capabilities
What a wholesale storefront needs
The differences between a retail store and a wholesale one are mostly about speed and repetition.
Catalogs & Price Lists
Company-specific catalogs so each customer sees the products and prices you agreed to, with percentage or fixed-price lists per account.
Minimums & Quantity Rules
Minimum order values, case quantities, and increment rules enforced in the cart rather than caught later by your sales team.
Fast Reordering
Order history, saved lists, and bulk quantity entry so a repeat order takes a minute instead of a browse through category pages.
Bulk Order Forms
SKU-grid and CSV-style order entry for buyers who know exactly what they want and do not want a product page for each line.
Payment Terms
Net terms, purchase order references, and deposit handling configured per company rather than per order.
Shipping & Fulfilment Rules
Pallet and freight logic, delivery windows, and per-location shipping rules that reflect how goods actually leave your warehouse.
Wholesale is a different buying problem
A retail storefront is built to persuade. A wholesale storefront is built to get out of the way. Your trade buyer already knows the brand, already has an account, and often already knows the SKUs. What they want is the fastest possible route from "I need to restock" to "the order is placed" — ideally on a phone, in a stockroom, between other jobs.
That changes what matters. Large hero imagery and editorial collection pages help a first-time consumer and slow down a buyer placing their fortieth order. Meanwhile the things wholesale buyers genuinely need — last order repeated, case quantities, stock visibility, their own pricing — are usually the parts a standard theme handles worst.
What we build
- Wholesale-specific templates for catalog, product, cart, and account pages
- Bulk and quick-order interfaces, including SKU entry and saved order lists
- Quantity, increment, and minimum-order rules enforced at the cart
- Company-specific catalogs and price lists wired to Shopify B2B
- Reorder flows built from order history rather than fresh browsing
- Stock and lead-time visibility where your buyers need it to plan
Native Shopify B2B, then the gap
Shopify Plus gives you the commercial plumbing: company accounts, catalogs, price lists, quantity rules, and payment terms. That covers pricing and permissions well. What it does not do is design your buying experience for you — the reorder flow, the bulk entry grid, the stock messaging, the way a buyer with twelve delivery locations picks the right one.
It also does not handle getting the customer into the system. For that see B2B customer onboarding, where an application and approval process replaces the manual account setup most merchants start with.
Migrating an existing wholesale operation
Most wholesale businesses coming to Shopify are not starting from zero. They have a customer book, agreed pricing, and years of order history sitting in a legacy platform, an ERP, or a spreadsheet. The migration work is mapping that to Shopify's company, location, and contact model before importing — and deciding which historical pricing is real policy and which is a favour someone did in 2019. We do that mapping first, then import companies, locations, and contacts in bulk.
If you are also moving your public storefront, our Shopify development work covers the retail side, and we keep the redirect and SEO continuity intact through the move.
Related
Elsewhere in the Shopify B2B cluster
FAQ
Common questions
Yes, and on Shopify Plus that is the usual approach. Retail visitors see public pricing; approved company contacts log in and get their own catalog, pricing, and terms in the same store, with one inventory pool behind both.
Yes. Shopify B2B supports quantity rules and minimums per catalog, and we add cart-level enforcement and clear messaging so buyers understand the rule before checkout rather than after.
Yes. Price lists are assigned per company, either as a percentage off your retail prices or as fixed per-product pricing. A buyer only ever sees the catalog attached to their company.
That is usually the highest-value thing we build. Order history reordering, saved lists, and bulk SKU entry turn a repeat order into a one-minute task, which is what drives wholesale order frequency up.
Building a wholesale store on Shopify?
Tell us how your trade customers order today and we will map what that looks like on Shopify B2B.
Discuss Your Wholesale Build